Apps & Mobile

Earbits Leverages Online Radio to Promote Local Concerts

Screen shot 2011-07-27 at 11.02.21 PM Earbits, a commercial-free music streaming service masked as a music-marketing platform, has found a unique way to convert Internet radio listeners to potential concert attendees.

Recognizing that the live element is where most artists enjoy the bulk of their income, Earbits wisely focuses on getting fans to shows instead of pushing digital downloads.

Available as a website and as an app for the iPhone, iPod Touch, and Android, bands and labels first submit their music to the Earbits editorial team for approval. Once approved, they then buy airtime for two cents per play.

Keeping within a niche of local music, Earbits has recently launched its first city-specific website in San Francisco.

SFGate Radio plays music exclusively from Bay Area artists. While doing so, it displays tour dates, local concert announcements, and provides essential artist information – all under a high-definition web banner that displays the artist's image across the top of the website. The site also includes links to share content through Facebook and Twitter, as well as the artist’s discography, photos, and biography.

After first selecting your genre, and then finding something you like, SFGate Radio then utilizes the Bands In Town API to ease the ticket purchasing for upcoming and local shows. 

Presently, Earbits in the process of expanding with more city-specific sites in New York, Los Angeles, Nashville, and New Orleans.

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