Is Anti-Marketing Right For Your Band?
Musicians are always concentrating on how to market themselves to fans, but have you ever thought about purposely obscuring your band name or refusing interviews? On Music Think Tank, Derek Miller talks about anti-marketing and how indie bands are keeping buzz from getting out of control.
“Buzz magnifies people’s expectations, which in small doses is beneficial for a band. But if too much buzz is laid on, the gap between a fan’s expectations and the actual music is too wide, and the fan is left with a foul taste in his/her mouth.” (Read On)