Seth is right. It is difficult. We want our fans/readers/customers to be interested in us. But most of the time, we're not really interested in them. We don;t have the time. We value our privacy.
That has to change to thrive in a social world. If we want them to like a part of us, we have to understand a part of them. Embrace this and along the journey to having a greater impact, you'll also do more good and have more fun.
Where to start? Ask a question and listen to the answers. Really listen... and respond. It's a conversation. Get started.