How Social Media Is Hurting Your Ability To Obtain New Fans
Music Marketing on Google+?!? Resistance is Futile!

Seth Godin: Interesting & Interested

image from Interesting & Interested
... it helps to be both. These are the two ways you earn attention.
If it's so obvious, why is it so difficult?

Seth is right. It is difficult. We want our fans/readers/customers to be interested in us. But most of the time, we're not really interested in them.  We don;t have the time. We value our privacy.

That has to change to thrive in a social world. If we want them to like a part of us, we have to understand a part of them. Embrace this and along the journey to having a greater impact, you'll also do more good and have more fun.

Where to start? Ask a question and listen to the answers. Really listen... and respond.  It's a conversation. Get started.