8 Low Budget DIY Music Promotion Tips From Kosha Dillz

Kosha-dillz Rapper Kosha Dillz shares some wisdom on self-promotion when you on a limited budget. It’s a nice mix of specific suggestions and general principles for any DIY promoter.

Kosha Dillz’ post at Audible Hype offers some great tips:

1. Social Media Campaign

“If you can learn how to develop your own identity on…[Twitter and Facebook], its almost the same…[as] hosting your own morning show.”

2. Clever Song

“The song “I love Jews” made it into Spin Magazine because it was genius idea more than a great song (sampled the Delphonics la la la la i love you song).”

3. Message Boards

“Although you think that they may be obsolete, they are free zones to post music share links and start threads on what is hot and what is not.”

4. College Radio

“Send links to college radio (just google it) and contact your local station via phone.”

5. Be the Local Hero

“If you want to save money, build locally.”

6. Favors for a Favor

“The key here is to do more favors than you receive.”

7. Keep Showing Up

“I can only tell you how i showed up to reach out to a guy from Holland that later popped up at my SXSW show in 2010 and put me on tour with Snoop Dogg.”

8. Be Relentless (w. boundaries)

“In terms of publicity you must also realize that any press is good press. Can you make it?”

Also by Kosha Dillz:

Kosha Dillz: DIY Determination
Help Yourself by Helping Others

Hypebot Senior Contributor Clyde Smith (@fluxresearch) blogs about business at Flux Research and is soon launching Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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  1. only 958 listeners on last.fm? just over 4,000 facebook fans? this guy might need to get advice from someone else on self-promotion.
    oh, but he’s got 11,000 myspace friends!

  2. hey tom. stop hating. check out the three vids on mtv. and the tour with matisyahu and the performance at rock the bells.

  3. It’s 2011 – you don’t need to be Jay-Z status to make a living. Not really a fan of Kosha’s music, but you can’t deny the work ethic. Seems like he’s having fun too. Props for what he has achieved thus far.

  4. hey guys kosha dillz here.
    thanks so much for this. I decided to write this for audible hype and it has been shared by everyone from Reverb nation and sonic bids to big time execs….just think that its only natural on what we do.
    as long as you keep making music and rocking, people cant deny it. IV please check out the new music. i have Gina and The garage Sale out now which is really well recieved.
    remember in this lottery, we have to stay in it to win it.
    this is free music 🙂
    shout to audible hype and http://www.koshadillz.com

  5. Good advice. Not many people truely understand the finer points of DIY music promotion.

  6. It’s a law-themed cooking blog called “Order in the Kitchen” and you can find me on twitter as Orderinthekitch. It’s not getting fully started until July because I have the bar exam (ugh) but then I hope to be up and running!

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