Blackberry Launches BBM Music Service & It’s D.O.A.
(UPDATE 2) As anticipated, RIM has launched its BBM Music service in beta. Built as part of BlackBerry Messaging, BBM Music is a "social music sharing and discovery service" rather than a traditional streaming or download portal. For $5 a month, users get unlimited streaming of 50 songs and can share streams those songs with as many friend as they want, as long as they are Blackberry subscribersas well.
COMMENTARY:
Since music sharing is a two way street on BBM Music, the size of your library continues to grow as you add new friends. But since sharing tracks is more likely among those under 25 – who strongly favor iPhones and Android powered phones over Blackberry – it's hard to see how BBM Music will gain traction.
Plus, why pay not pay $5 more to get unlimited streaming from Spotify, Slacker or their competitors. Then there's the fact that Blackberry's market share is tanking…
>>under 25 who strongly favor iPhones
>> and Android powered phones over Blackberry
Not sure that correct.
Blackberry BBM is huge with the under 25 ages?
http://www.marketingweek.co.uk/disciplines/market-research/blackberry%E2%80%99s-accidental-youth-phenomenon-could-become-a-strategic-web-changer/3022716.article
+ BBS was the key platform that came to attention of many as the favoured communication tool of UK youth in recent riots.
This post is slightly misleading.
Streaming is unlimited and from a catalogue, but only 50 songs can be cached to the device (like Spotify’s synchronised local playlists).
Other points still stand though.
The piece you site is 6 months old and the only piece I’ve seen that suggests the trend. Thanks for sharing, but I’ll stand by my theory.
As you should.
A good reporter always ignores actual cited evidence in favor of gut feelings.
I happen to be searching around for good subject matter. I appreciate what steps you took to write about this.