Marketing

Even Überhip Pitchfork Acts Still Use MySpace

Pitchfork-logo Though MySpace is clearly seeing hard times compared to earlier years and merely invoking the name seems to inspire apoplectic fits in the hipoisie, there are still good reasons to make use of the service if you are trying to build your presence on the web.

For many, drops in traffic like MySpace has experienced equals death and transforms even tens of millions of users into the equivalent of soulless zombies. In music marketing, there's an even tougher bar than constantly rising traffic, let's call it the "Cool Bar."

Since Pitchfork, for better or for worse, is one of those current signifiers of cool or hip or whatever term works for you (until they're not which maybe has already happened), I decided to use their "best new tracks" list which I took from their Best New Albums page on August 7th to identify acts for my analysis. Given the death of MySpace, I was astonished to discover that even the hippest of the hip have MySpace pages!

Google Searches for Überhip Acts by Name:

Keep in mind that not everybody gets the same search results on Google. Also, Real Estate is going to have a hard time ranking due to that industry's intense SEO practices so I actually searched for "real estate music."

4 out of 10 searches have MySpace pages as the first result and all acts have a MySpace page in the first 10 results, most in the top 5.

Given the above information in aggregate, along with a quick peak at the actual pages, we can assume the following:

  1. Hip bands are still on MySpace (as are most Hypebot comment critics of MySpace) so there's no need to be ashamed of being on there!
  2. Music fans are still on MySpace and, though some may be soulless, they aren't all zombies.
  3. Having a MySpace page increases your chances of being found via Google by people who actually want to find you (no, Google is not dead yet).

This is bad news for music marketers who maintain that one must always maximize every social media presence one maintains because that's a lot of work! But not all of the above sites are that active. YouTube can be treated as a music Yellow Pages and still be of benefit. A lot of people could update their sites once a week and do just fine.

If you have lots of fans on there, it's worth digging in but YouTube can also be part of an extended web presence that connects people to the spots where you are truly interactive. And that's not a bad thing despite what the Kool Aid keeps telling you.

Does this mean you have to be on MySpace? I don't think so. I don't think there is one damn thing you have to do other than make music. But there are lots of things you can do if you want to up your chances of building an audience and eventually making some money.

Sorting all that out can be confusing. Hopefully we'll have a chance to discuss some ways to do that in the near future. No Kool Aid required!

Hypebot contributor Clyde Smith is a freelance writer and blogger. Flux Research is his business writing hub and All World Dance: World Dance News is his primary web project. To suggest websites and related topics for review, please contact: clyde(at)fluxresearch(dot)com.

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8 Comments

  1. I like many others had (an still do have) an account on myspace, but over the past two years they went through so many changes to their setup it was tedious and confusing to keep up. With both new page layouts they instituted I felt a bit discouraged. Facebook is just so simple an easy to use with so many more people using it.

  2. I hear you and that was kind of an unfair jab but then I’ve seen lots of those in the comments section so it fit.
    Yeah, I always hated MySpace. Spent about a month on there back in 200?. Glad I’m not a music act!

  3. You need a MySpace simply as a business card via Google. Type in a band’s name + myspace and up it comes. I guess something similar can be said for facebook, bandcamp and youtube so no harm in having the pages with a big fat link to YOUR website, which is really where you want them to go.
    We still have our myspace page, but we don’t ever use it. I use other bands myspace pages to find their real sites.
    Myspace really does suck. on the plus side, it cost Murdock hundreds of millions so HURRAH for Tom and MySpace!!!

  4. Most of the bands/artists I know still use MySpace, and they update their pages frequently. I still get a lot of traffic from MySpace.
    As for the future of MySpace, more detailed plans for how MySpace’s new managers will run it are expected at an August 17 press conference.
    Sakis Gouzonis
    http://www.sakisgouzonis.com/

  5. You can just delete your myspace account & then it won’t show up in google searches anymore – making way for your own website to be at the top of the results.

  6. Most of the hip bands I know are also the stupidest bands. The fact that they’re only using MySpace is probably related to their unwillingness to do any sort of marketing or make a business decision because thay would be “selling out” and un-hip.

  7. Also, Eric Hebert, your abusive language towards musicians is getting kind of old.
    I used to respect Evolvor and I don’t have a problem with strong opinions but you cross the line with some of your comments and rants on Hypebot.
    That’s a very bad look, son.

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