Music Think Tank

Why No One is Reading Your Newsletter

Too_many_emails You’re a musician and have collected a list of email addresses and started sending out newsletters to these potential fans. This is great, but are people reading your newsletter or just pressing delete? On Music Think Tank, Brian Franke explains some common mistakes he has made with writing newsletters.

Time is your enemy in a newsletter – the longer it takes to read, the less one wants to read. (Read On)

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