Are Text Messages Part Of Your Music Marketing? They Will Be After You See These Stats
Some artists and music marketers shy away from mobile text messaging to engage fans because, done improperly, it can be intrusive and not as cost effective as virtually free email and social media. But they are making a big mistake, particularly if a portion of the audience is under 35. The average 25 to 34 year old texts 20+ times every day and 18 to 34 year olds text a whopping 55 times daily, according to a Pew Study. THE CHART:
via BusinessInsider
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Try actually collecting mobile #s from the average music fan then get back to us
We’ve seen the greatest interest by tying in SMS with an email opt-in. At the show, on-site when interest is greatest. Then follow-up by email afterwards.
Bruce, do you think texts will become less relevant as smartphone adoption increases and more users have mobile access to email and social networks?
I personally find myself communicating with my friends through these mediums more frequently than texts, especially when I want to talk to a certain group. Though there is something to be said about the immediacy and directness of a text message.
-Wes Davenport
http://www.wesdavenport.com
It makes sense that there are high numbers, but thats on a personal level. I personally text at a very high rate, but I would hate to have artists texting me about the new releases.
I want to talk to a certain group. Though there is something to be said about the immediacy and directness of a text message.
God I hope not. My phone is one place I get hardly any spam/marketing messages, but when I do get it there’s invariably no way to opt out.
I guess if I’d opted in in the first place it might be less annoying, but still, ugh.
*disclaimer* I’m not an 18-34 year old.
Plus, as someone else said, if I want messages from the world in general, I go to tweetdeck or facebook on my phone
For a long time, Hypebot has been advocating marketers should not be afraid to annoy their target audience. Advertising text messages on the mobile phone certainly are an annoyance. Somehow, I feel it’s contraproductive over the long haul if artists annoy their target audience. You know, it’s the purpose of the marketing to serve the product, not the other way around.
Remember the story of independent musician (and well respected hit song composer) Jerry Lynn Williams who unknowingly hired a spammer to promote his album with “email text messages” back in the early 00s? When he learnt what had happened, that his contractor had annoyed so many people with his message, he withdraw his album to save face, switched off his website and turned his back on the internet entirely. There still are some articles easy to find on the web about this story.
I want to talk to a certain group. Though there is something to be said about the immediacy and directness of a text message. I feel it’s contraproductive over the long haul if artists annoy their target audience..
I feel it’s contraproductive over the long haul if artists annoy their target audience. You know, it’s the purpose of the marketing to serve the product, not the other way around.
Interesting for us http://www.quixotemusic.com but getting numbers is nigh on impossible isn’t it?
Text messaging is less expensive than talk time and allows the user to communicate basic messages without incurring unnecessary expense. Text messaging can also be a great way of remaining accessible without creating a disturbance.