Study: Music Fans Prefer Ownership vs. Streaming
In a new research study concluded by eMusic, and administered by Insight Research Group, 92% of music fans are concluded to prefer they own their music rather than stream it – citing unlimited playback and file security as key determining factors.
However, steaming music was found to be an important gateway to music purchases. The study found that 71% of consumers use streaming to discover and listen to new music in order to gauge whether it’ll be worth purchasing. However, only 13% of the general population chooses to pay for music steaming services, while 20% of more dedicated music consumers pay to stream music.
Combining Ownership With Access
Combining ownership with access, roughly 40% of all music fans say they would store digital music files that they already own in a cloud-digital locker so they can listen to them anywhere.
This quantitative survey for eMusic occurred during August – September 2011. Respondents were online music buyers nationwide, including eMusic members. Sample size consisted of 1000 male and female respondents between 18-64 years old.
This post is by regular Hypebot contributor, musician, and music marketer Hisham Dahud (@hishamdahud)