Baseware: Beatport Adds Digital Distribution
Since their 2004 launch, Beatport has become the top global online retailer of electronic and dance music selling more than 77 million downloads. Sales are often more than 99 cents per track, and the company has distributed more than $100 million to independent labels and artists. Beatport's charts are so influential that some artists and labels make their product available there exclusively to drive chart position. Now Beatport is expanding their reach with the addition of Baseware, a digital distribution company aimed at electronic artists and labels.
Initial digital retailers and services include iTunes, Spotify, Rdio, Stompy plus mobile and tablet applications. More are sure to follow. "Baseware expands the opportunities and simplifies the process of packaging, distributing, and selling music not only through the world’s #1 Electronic Dance Music retailer, but also through other mainstream music platforms," the company said in a statement.