Contextual Radio: DeliRadio Streams Music From Bands Playing Local Shows
Live performances continue to be at the cornerstone of an artist’s prowess and prominence in the music business, but the age-old question for many bands (and venues) continues to persist – “How do we get more people to come to our shows?”
Taking music discovery to the next level, Deli Radio is a contextual Internet radio station and streaming service that actually curates music based on who will be performing in your city’s local venues. Listeners create a streaming radio station according to a few basic parameters including geographic radius, genre, and timeframe. For instance, "Alternative rock bands performing in San Francisco in the next two weeks."
Once the parameters are selected, Deli Radio then plays songs from appropriately tagged artists, displays photos, and most importantly provides details as to when and where the bands will be performing. Tour date information is powered through the SongKick API.
For artists, this is a fantastic way to get the word out about upcoming shows to geo-localized and genre-specified demographics of potential fans. Something to keep in mind, however, is that Deli Radio is presently a promotional tool. Artists do not get paid for streams, as their service is entirely free for both artists and listeners.
Deli Radio has recently launched an iPhone app with many of the same features as their web application. They also plan to sell song downloads for artists in the near future.
This post is by regular Hypebot contributor, musician, and music marketer Hisham Dahud (@HishamDahud)