4 Stats Prove Every Musician Needs A Mobile Strategy
On a panel at Billboard's Future Sound conference yesterday, MobileRoadie CEO Michael Schneider shared his view that every band and brand needs a mobile strategy that includes a mobile friendly site and/or an app. As proof, Schneider shared four incredible stats:
- On average, we check our phones 150 times a day.
- Four people are born a second; 39 mobile phones are sold a second.
- There are presently 5.5 billion-plus mobile users — smartphones users comprise 21% of them.
- iPhone users spend 90-plus minutes per day on apps.
But no stats on how people use apps or more interesting apps for bands… Then the info is useless…
Check out Venzo Mobile. The BEST place for bands to create their own iPhone apps for FREE!!! http://mobile.venzodigital.com
I think most people don’t search for new music on their phones, maybe through pandora, but even if I hear a new band on Pandora or a podcast I tend to check them out at home before I buy anything. My google analytics shows only 1-2% of visitors access from a mobile device. I have purchased music on my iPhone, but it was through iTunes, not a bands site. Just my two cents, although I do plan on releasing my next project to China’s mobile users first, my fans there have different habits.