On a panel at Billboard's Future Sound conference yesterday, MobileRoadie CEO Michael Schneider shared his view that every band and brand needs a mobile strategy that includes a mobile friendly site and/or an app. As proof, Schneider shared four incredible stats:
- On average, we check our phones 150 times a day.
- Four people are born a second; 39 mobile phones are sold a second.
- There are presently 5.5 billion-plus mobile users -- smartphones users comprise 21% of them.
- iPhone users spend 90-plus minutes per day on apps.