A Quick Guide To Effective Music Advertising
Are you trying to advertise your music? Don’t just create a random ad campaign and target the whole nation without a plan and without running test campaigns. This is a waste of money and you will rarely get a decent ROI. On Music Think Tank, Bruce Warila gives advice on effectively advertising music before starting a campaign.
“When it comes to music and advertising, there’s no such thing as a one-size-fits-all solution. What works for some artists will not work for others, and vice versa.”
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This is so very true. I’ve had a couple different music projects falter because of a lack of proper advertising. Wise words!
I agree with this. As with any kind of advertisement, it always helps to have a niche and stick to it!
Consumers don’t trust advertising, especially with music. No artist should ever do ads.
Advertising by record company’s has always been an indirect payola move.
@Sam, many of our ads with music players generate click-through rates that are twice the rate of national brand advertisers using top flight creative. It seems that consumers would rather interact with an ad featuring artists than ads that features other propositions.