Permission Marketing Vs. Self-Entitled Marketing for Musicians
Marketing guru, Seth Godin, popularized the concept of permission marketing versus interruption marketing. Permission marketing is where marketers ask for permission before going onto other parts of the purchasing process while interruption marketing is more of an advertising blitz. On Music Think Tank, Simon Tam considers interruption marketing as self-entitled marketing where people feel they deserve access and other privileges.
“People are more likely to open emails from someone they interact with than someone who is always asking them to buy something.”
Read on to see how he applies this concept to growing a fan base and social media.