Marketing

New Social Network Pinterest’s Growth Represents Marketing Opportunity

Pinterest-logoPinterest uses the digital pinboard as the organizing concept for a content and discussion-focused social network that is wildly successful with over 11 million total visits in one recent week. At first glance the homepage reminds me of the nicer women's mags I see in the grocery store checkout line. That may help you identify a demographic match for a lifestyle site that seems to be missing music.

Like any social network, Pinterest may or may not be a good fit for your act. It's a highly active network identified as one of the "top 10 websites within the Hitwise Social Networking & Forums category" with:

"visitors to the site in the 12 rolling weeks ending December 17th skewed female (58%) and between the ages of 25 and 44 (59%). Pinterest and the Social Networking & Forums category both receive their highest share of visits from California and Texas."

Eli Goodman also argues for interest in the Midwest. All of which indicates a different demographic swath than that of Facebook or YouTube.

Pinterest includes such Tumblr-esque notes as repinning that allows for content sharing within the network.

What I'm not seeing, unlike most social networks, is the presence of music as a draw for participants. That's a huge missing piece of the Pinterest puzzle and a powerful opportunity for musicians whose audience fits the demographic or who feel they can reach such a demographic.

Highly recommended:
What’s behind the Pinterest craze? 15 super-users share their thoughts

Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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2 Comments

  1. love the concept but had issues with pintrest invites (waiting 2 months, not cool) and the fact you can’t make anything private so i went with http://www.juxtapost.com instead. now i’m addicted to thing. love posting things and sending crafty things to my mom. but it also lets me create private boards so that i can plan events without everyone seeing what im doing.

  2. Nice article Clyde. We are seeing a terrific jump in traffic from Pinterest, which is incredibly exciting. Good point about the absence of music. I hadn’t thought of that angle.

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