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Demand = Value In The New Music Economy

Guest post by Brian Thompson of Thorny Bleeder Records, a Vancouver based rock n' roll brand architect, marketing consultant, blogger, podcaster, speaker and artist manager.

If there's no demand, there's no value.

If you create demand you create an opportunity for monetization.

Without demand, your music is essentially worthless to the public, regardless of what you paid to record and produce it.

Encourage an open environment of sharing around your music.

Sharing creates new fans.

Fans create demand.