« December 2011 | Main | February 2012 »

Music Marketing With Free SoundCloud Story Wheel

Storywheel-logoSoundCloud recently released Story Wheel, an app for creating a slideshow using Instragram pics and audio via SoundCloud. It's an interesting webtool with a lot of potential for music marketing involving storytelling. Though they will be connecting Story Wheel to additional services, the creators are insistent on maintaining a retro feel via Instagram's use of filters. The combined limitations of retro pics and talking can either be used to create something one might not otherwise think of creating or to be pushed against to give a different look and sound to stick out as more people produce Story Wheel shows.

Continue reading "Music Marketing With Free SoundCloud Story Wheel" »


Ian Rogers: Instead of SOPA, Here's How To Combat Piracy While Encouraging An Open Internet

IanRogers

Guest post by Ian Rogers of Topspin Media.

Last week's Internet-wide SOPA/PIPA protests divided the Internet between content owners looking for stronger anti-piracy tools and technologists who believed the proposed legislation was an overreach. Those opposed said SOPA/PIPA opened the door to content companies taking down sites such as Tumblr and WordPress based on infringement by even one of the sites' millions of users. Though I was at AOL/Nullsoft when Gnutella was created I am not pro-piracy by any stretch - half of what our company, Topspin, sells is easily-pirated digital audio and video (it could certainly be argued Topspin stands to benefit from SOPA-style legislation) and our raison d'être is helping artists leverage their creativity to build a fan base and earn a living.

Continue reading "Ian Rogers: Instead of SOPA, Here's How To Combat Piracy While Encouraging An Open Internet" »


Gigs4Good: Connecting Artists & Non-Profits

Team-up-for-nonprofits-logoTeam Up for Nonprofits is a Seattle-based nonprofit that organizes music events for other nonprofits in their Gigs4Good program. Created in 2009, they're building up to their 10th event benefitting a Washington state-based organization. The focus is on raising both funds for and awareness of nonprofits among the 20 and 30-something demographic. It's a great idea that allows good causes to gain support without having to start from scratch with music events.

Continue reading "Gigs4Good: Connecting Artists & Non-Profits" »


How The 80/20 Rule Applies To Your Social Media Strategy

80-20The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s profits tend to come from 20% of their customers, 80% of sales are made by 20% of the sales staff, and so on. For today’s music artist, this rule of thumb applies in a more indirect way in regards to how they should properly communicate with their audience.

Continue reading "How The 80/20 Rule Applies To Your Social Media Strategy " »


Midem 2012: A Roundup Of News & Announcements

FavVHRZ

Unofficial estimates put MIDEM attendance up 12% to 6,900 - 1st gain in 5 years. Find our full Midem coverage here.

  • Coke‘s Head Of Global Entertainment And Sports Marketing, Emmanuel Seuge hinted at a likely Spotify deal: “We’re very intrigued by the business model of Spotify – and very interested in a strategic partnership with them”.
  • A2IM reports a record 150 U.S. indie music companies at their American Independents Pavilion, in its seventh year.

MORE:

Continue reading "Midem 2012: A Roundup Of News & Announcements" »


Analyst Mark Mulligan On The New "Agile Music" #MIDEM

image from www.google.com
From Cannes by Stuart Dredge for Midem content partner Music Ally. Find them at musically.com and @musically.

On Monday, Music analyst Mark Mulligan  today shared is theory of "Agile Music" - how music products need to evolve in "the age of mass customization". Mulligan said that the decline and fall of recorded music is why there needs to be a “format revolution” now.

Continue reading "Analyst Mark Mulligan On The New "Agile Music" #MIDEM" »


STOP COMPLAINING! Study Shows New Era Of Abundance In Music, Entertainment [INFOGRAPHIC]

image from www.google.com
A new white paper presented today a Midem, Techdirt founder Mike Masnick heralds a very different present and future for the music and entrainment industries than the doom and gloom often presented in the mainstream media. Combining statistics from a  number of sources, "The Sky Is Rising" shows that:

Continue reading "STOP COMPLAINING! Study Shows New Era Of Abundance In Music, Entertainment [INFOGRAPHIC]" »


Indie Band Spanish Prisoners Using Kickstarter To Buy Van For SXSW Trip [VIDEO]

Gold-foolsA lot of elements go into a successful Kickstarter campaign. Spanish Prisoners combine a unique request, funding the purchase of a low-budget tour van, with unique offerings, songs recorded in the van along with other goodies from their upcoming trip to SXSW. Of course, the music needs to appeal to listeners and the pitch video needs to communicate effectively. You'll have to decide for yourself but I think Spanish Prisoners have put together a campaign that has a solid chance of success though they've only reached about $2000 of their $5000 goal.

Continue reading "Indie Band Spanish Prisoners Using Kickstarter To Buy Van For SXSW Trip [VIDEO]" »


Ted Cohen Gets Google, Merlin, Amazon & Universal Music In The Same Room @ #MIDEM

image from www.google.com
By Stuart Dredge for Midem content partner Music Ally. Find them at musically.com and @musically.

The panel "How To Work With The Fab Four" moderated by Ted Cohen served as the centrepiece of Midem’s Visionary Monday afternoon session. The panel comprised Charles Caldas, CEO of Merlin; Zahavah Levine, director of content partnerships for Android at Google; Craig Pape, director of music content acquisition at Amazon; and Rob Wells, president of Universal Music Group’s global digital business.

First question: Is there room for new digital service players, or does the industry need a year to take a breather?

Continue reading "Ted Cohen Gets Google, Merlin, Amazon & Universal Music In The Same Room @ #MIDEM" »


The Civil Wars' Success Formula: Live Shows + Social Media + Music Placements

Civil-wars-barton-hollowThe Civil Wars, with Grammy nominations in Best Country Duo/Group Performance and Best Folk Album, are an indie success story built on live performance, social media and music licensing. The February debut of their first album, "Barton Hollow", gave them a #1 on Billboard's Digital Albums chart and the CD is currently #73 on Amazon's Top 100 in Music a year later. But even without the Grammy nomination, which obviously boosted album sales, The Civil Wars show you can do well by combining what are now well-established approaches to marketing and revenue generation.

Continue reading "The Civil Wars' Success Formula: Live Shows + Social Media + Music Placements" »


A Response To SOPA: Free Pays (More)

Illegal2kpWeighing in on SOPA and free music on Music Think Tank, Dante Cullari shares his view that free pays more and talks about his  platform, Beat-Play which allows artists to give music away free. Then, the artists can show their popularity and work with brands to create ads that engage fans. What are your thoughts on this business model?

Continue reading "A Response To SOPA: Free Pays (More)" »


Techdirt's Masnick Offers "Totally Positive" View Of Music Industry @ #MIDEM

image from www.google.com

From Cannes by Stuart Dredge for Midem content partner Music Ally. Find them at musically.com and @musically.

Techdirt publisher Mike Masnick took the stage in Cannes today offering an optimistic view of the music industry. “The industry is amazing right now… we have more content than ever before, more access than ever before, and more opportnity than ever before. "And this is a good thing,” he said. The challenge is very much a marketing challenge," Masnick told the Midem audience. “It can be met by being more open, more human and most of all, more awesome.”

Continue reading "Techdirt's Masnick Offers "Totally Positive" View Of Music Industry @ #MIDEM" »


Programmers Unveil Cannes Hack Day Creations #MIDEM

 

image from blog.midem.com

(UPDATED) From Cannes by Stuart Dredge for Midem content partner Music Ally. Find them at musically.com and @musically.

 

A hearty group of programmers were been holed up overnight at Midem building apps and hacks, as part of the Music Hack Day event. This morning,  SoundCloud’s Dave Haynes and Six Two Productions’ Martyn Davies who have been overseeing it, took to the stage to show off a couple of examples to give a flavor of what’s been created.

Continue reading "Programmers Unveil Cannes Hack Day Creations #MIDEM" »


Interview: Sony Exec Tom Schaaff On Music Unlimited, Release Windows & More @ #MIDEM

image from musically.com
By Stuart Dredge for Midem content partner Music Ally. Find them at musically.com and @musically.

Last year at Midem, Sony's Tim Schaaff was announcing plans for the rollout of Music Unlimited. Now at Midem 2012, it’s available in 13 markets, with more than 1 million active users and a catalog of nearly 15 million tracks.  Schaaf has been upped to President of the Sony Entertainment Network division; and he sat down with Music Ally in Cannes this morning to talk about the service, along with its wider role within the reorganised Sony structure.

Continue reading "Interview: Sony Exec Tom Schaaff On Music Unlimited, Release Windows & More @ #MIDEM" »


NEWS BRIEF: Midem, Spotify Funding, Amazon Grows Music, Facebook IPO, Topspin, Viddy & More

FavVHRZ
The announcements and soundbites are flowing from Cannes as Midem takes center stage thorugh Tuesday.  Spend a few minutes with our posts (many courtesy of content partner Music Ally) to get the flavor: music streaming and marketing/branding are the dominate topics. We're live streaming today's Midem Visionary Monday here.

  • More Money For Spotify? "My sources say Spotify is seeking more capital," MP3.com founder Michael Robertson told members of the invite-only PHO list.  "This is after raising several hundred million."
  • Amazon Looking to “Rapidly Grow” Digital Music Team (Xconomy)
  • Facebook is likely to go public later this week with a $10 billion IPO and total value of $100 billion, according to multiple media outlets.

 MORE:

Continue reading "NEWS BRIEF: Midem, Spotify Funding, Amazon Grows Music, Facebook IPO, Topspin, Viddy & More" »


U2 Manager Calls Google "Monopoly", Spotify "Promotional Medium" #MIDEM

image from musically.com
From Cannes by Stuart Dredge for Midem content partner Music Ally. Find them at musically.com and @musically.

Google’s role in the recent campaign against the proposed SOPA anti-piracy legislation in the US came in for a sustained attack by U2′s manager Paul McGuinness this morning, at the Midem conference in Cannes. “Why are they not trying to solve the future in a more generous way?” he asked.

Continue reading "U2 Manager Calls Google "Monopoly", Spotify "Promotional Medium" #MIDEM" »


Sony Music Exec Says Streaming Does Not Cannibalize Sales #MIDEM

image from musically.com

(UPDATE) Stuart Dredge from Cannes for Midem content partner Music Ally. Find them at musically.com and @musically.

The new president of Sony Music’s global digital business, Denis Kooker, defended streaming music services against accusations that they are cannibalising download sales, during a Midem press conference today. “We are constantly watching our business very closely and looking at how different channels are affecting and impacting each other,” said Kooker.

Continue reading "Sony Music Exec Says Streaming Does Not Cannibalize Sales #MIDEM" »


REWIND: The New Music Industry's Week In Review

FavVHRZ
Spotify Hits 3 Million Paid Subscribers, 20% Conversion Rate.

MORE:

Continue reading "REWIND: The New Music Industry's Week In Review" »


Will Anonymous Attack Facebook Today?

image from www.google.com

A video of unknown origin, but allegedly from hackers Anonymous calls for a Distributed Denial of Service (DDoS) attack Facebook, this Saturday 1/28/2012.  Some have question the authenticity of this latest threat, but, after Megaupload was shut down in global sting operation late last week, Anonymous swung into action temporarily bringing down the US Department of Justice, RIAA, UMG, WMG and MPAA sites.

Continue reading "Will Anonymous Attack Facebook Today?" »


Spotify Hits 3 Million Paid Subscribers, 20% Conversion Rate

image from www.google.com
During an appearance at at Universal Music Open Day in London, Spotify Chief Content Officer Ken Parks announced that the music streaming service now has 3 million paid subscribers. That's up from 2.5 million just 2 months ago and would mean that 20% of an estimated 12.5 million users are converting from free to paid subscriptions.

Continue reading "Spotify Hits 3 Million Paid Subscribers, 20% Conversion Rate" »


Tom Silverman: 1st Anniversary Of The Resurrection Of The Music Business

Guest post by Tom Silverman, music industry veteran, thought leader and founder of the New Music Seminar.

image from www.google.com
As I sat and planned the program for the June 2012 New Music Seminar, it occurred to me that we are approaching the first anniversary of the music business resurrection. After ten years of decline, the music business hit bottom in the second week of February 2010 and began to rise the week of February 14th. There have been many reports of the music business comeback and many have tried to figure out what was responsible for this upturn. Some have credited Adele, others the shuttering of Limewire, still others the Walmart $5 dump bins.

Let's look at the good news.

Continue reading "Tom Silverman: 1st Anniversary Of The Resurrection Of The Music Business" »


The Week In Music Publishing 1.27.12

image from www.google.com

There may be trouble afoot for EMI and its two separate businesses - recording and publishing - are heading towards merger with Universal and Sony respectively. With EMI set to meet with lenders in New York City to discuss the $1.8 billion loans needed to support the Sony Corp acquisition, there are rumblings that of a battle with independent labels to halt the deal - Universal's acquisition of EMI would give them near 40% market share of the recorded music industry. If Universal loses this battle, it may effect both Universal and Sony's ability to merge with the branches of EMI.

MORE:

Continue reading "The Week In Music Publishing 1.27.12" »


Occupy Movement Inspires New Compilation Albums & Bruce Springsteen [VIDEO]

Occupy-this-albumA variety of record albums related to the Occupy Movement are set for release including "Occupy This Album" from Music For Occupy with a star-studded list of participants, "Folk the Banks" from the newly formed Occupation Records in London and media claims that Bruce Springsteen's newest work is the voice of the movement though the songs were mostly written before it existed.

Continue reading "Occupy Movement Inspires New Compilation Albums & Bruce Springsteen [VIDEO]" »