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5 Social Media Fails By Musicians

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Artists have a myriad of possibilities when it comes to social networking. The way these are utilized is often woefully misguided and as a result artists become their own worst enemy.

Musicians so often fail to realize the fact that potential fans are not interested in what your music means to you, they are only interested in what your music means to them. Similarly this approach should be taken with you status updates, you need to ask your self, why would anyone care about what I am about to say? Just because you want the world to know, doesn’t actually mean the world wants to know.

FAIL #01 PUTTING TOO MUCH FOCUS ON TWITTER

Twitter works well for two sets of people. The first is the already famous. These people have done the hard work away from Twitter, they have a kick start on follower interaction because they are already somebody. The second is people who create regular interesting and sharable content, or alternatively, have a nose for sniffing out and sharing poignant content to read and watch. So if you are using twitter and don’t fit into these two categories, you are wasting your time. 

FAIL #02 THE LAME QUESTION 

In an attempt to create interactions with their “likers”, bands have taken to asking benign and hollow questions. You know the ones “The Beatles or The Stones?” Or “McDonalds or Burger King?”

Who gives a crap? Grow some balls and actually offer up your own thoughts, pose a question to inspire proper debate. Small talk is for people who are socially inept; if you want to get ahead you’ve have to be socially bold. Ask the difficult questions and embrace the debate. 

FAIL #03 ME ME ME

If you don’t have something interesting to say about yourself, say something interesting about someone else. These days self-promotion is not all about you, it is about people identifying with who you are. Share something you really love and inspires you, not something you think you are supposed to love - leave that to the Hipster wankers who fail to realize the irony of their own irony. 

FAIL #04 THE OVERLY POSITIVE 

“I had such an amazing day, I am so lucky to be able to make music and express my inner feeling with such wonderful fans”

Urrrrggghhh. Puke. What this really says is “I am so woefully and blissfully unaware, and I love the fact that daddies expense account allows me to never actually have to work a proper job.” Or alternatively - "I am hiding all my real emotions behind a veil."

If this is the case, why will people want to listen to your music? Positivity is awesome, but fake or forced positivity will only alienate the people who just got home from a 18 hour work day, and then have to deal with their teenage daughter who got arrested for shop lifting in Walmart. Social Media is occupied by the 99%, they want to share in your success from hard work; they don’t want to be a voyeur to your entitlement issues or failure to grasp reality.

FAIL #05 POSTING QUOTES FROM FAMOUS PEOPLE 

Go an admit it, you have done it haven’t you? I know you are desperate to look smart in front of all those people, but just because you know who Camus is, doesn’t mean you share his intellect - this can also be filed under the Hipster wanker category.

It has become commonplace for people to share quotations, especially pasted on an accompanying picture. However, you are the artist, you are supposed to come up with the quotes, not copy and paste them. If you don’t have anything original to say, maybe you shouldn’t be writing songs.

Robin Davey is an Independent Musician, Writer and Award Winning Filmmaker. Follow him on Twitter @mr_robin_davey

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