Hear. Like. Buy. Why Spotify Is Marketing, Not Commerce.
You've read the complaints about Spotify royalty rates. On Music Think Tank, Mark Doyon explains why he thinks that Spotify isn’t so bad, and how the service is helping artists gain exposure. Doyon thinks that people will be more likely to buy music if they can hear it.
“It is not a retailer selling “units,”
but a facilitator of the spread of creative works.”