One For All, Or All For One? Solo vs The Band In The Age Of Social Media
The sky is falling…the music industry continues to live a “Chicken Little” scenario. At least, that’s how Paul Adler describes it on Music Think Tank. Many in the industry think that the business model of the self-promoted solo artist has a better chance of success than a traditional band. It might be easier to be a solo artist and you wouldn’t have to deal with all the issues and conflicts that come up in bands. What do you think of solo artists versus a band in the age of social media?
“On the subject of the so-called “cult of personality,” it seems dually fitting that we should see a shift in the collective attention of the music-consuming portion of society to more solo artists as social media shifts, simultaneously, toward more overtly egocentric platforms (see: Facebook, Twitter).”