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Shinedown To Release Companion iBook On The Making Of Their New Album Amaryllis

Amaryllis-shinedownThough Shinedown is not the first to create an album-related iBook project, they do seem to be the first to have a large budget to create an iBook about every possible aspect of an album. The ebook is described as a "companion piece" to Shinedown's upcoming release Amaryllis. It's composed of multiple sections that describe the making of the album, the background of the band, each individual song and the connection to the album cover art.

Shinedown's lead singer and songwriter Brent Smith describes the ebook and album combo as a return to the "full experience that you get by exploring physical CDs or vinyl albums." He relates:

"I remember picking up Soundgarden’s Superunknown. For me, it’s a perfect example of an album that does an amazing job at connecting the artwork and packaging to the actual music."

For Your Sake: Inside the Making of Shinedown's Amaryllis

Mike Mignano, Director, Digital Product Development at Atlantic Records, gives an overall description of the ebook, titled "For Your Sake: Inside the Making of Shinedown's Amaryllis," and its relationship to the album Amaryllis.

For Your Sake, designed by graphic artist Edith Levin, is said to be around 100 pages and is organized in four sections including a Foreward written by the unnamed (in the video) A&R that signed them to the label back in the day.

For Your Sake: Inside the Making of Shinedown's Amaryllis

Part I: Making Amaryllis

Music journalist Jonah Bayer interviewed the band and writes about the making of the album. This section features an interactive image gallery that includes pics of Shinedown working with an orchestra.

Part II: Inside Shinedown

Jonah Bayer writes about the band's background and history to date.

Inside The Songs With Brent Smith

Features a track by track analysis of the album by frontman Brent Smith. It includes pictures, text and video.

Inside The Artwork With David Harrigan, Atlantic Records Creative Director

Harrigan created the album artwork and discusses the real life objects, each of which represents a different song on the album. This section includes an interactive album cover.

Created using Apple's iBooks Author, the ebook is due the same day as the album, March 27th, with the ebook priced at $5.99.

More: Graphic Music Marketing: Fizzmatik's Multimedia iBook, Wildlife Control's Video, Machine, dear's Vinyl

Hypebot Features Writer Clyde Smith maintains his freelance writing hub at Flux Research and music industry resources at Music Biz Blogs. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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  1. I pretty sure that no more than 100 of these will be sold. And as for Mike Mignano, he uses the word interactive very loosely. If his thought of interactive is tapping a picture to make it larger and pinching to make it smaller, a simplistic iOS feature, then we all know why majors record labels are failing. There is no innovation here. This is simply a glorified digibook– and those used to come free with purchasing a record if I remember correctly.

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