Early Band + Brand Hookup Rediscovered: The Rolling Stones Shill For Rice Krispies
Brands partnering with musicians may be exploding, but the concept is hardly new. As hinted on a recent episode of Mad Men, way back in 1964, none other than The Rolling Stones shilled for Kellogg's Rice Krispies. Then being marketed as the British Invasion's bad boys vs. the sugar sweet Beatles, Brian Jones custom wrote a song which the band performed. WATCH:
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To convince the Rolling Stones to record a jingle for nature’s sexiest food, Heinz baked beans.
Awesome video clip.