Music Think Tank

Is Your Music In An Art Gallery Or At Ikea?

4419948358_c2a176cd1c_mThe way art is viewed depends on the perceived value and context. On Music Think Tank, David Dufresne talks about how you can compare your music to art in either a gallery or at Ikea. People perceive art displayed in a fancy art gallery as more valuable than when art is displayed at Ikea. Music is the same way except its value comes from fans’ emotional engagement to a song, your story, branding, great live experiences, and more. So, is your music in an art gallery or at Ikea?

“The artistic content (the image) has little value by itself, but, put into context, it becomes part of an experience.”

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