The Viral Power of Fan Communication: A Fleet Foxes Case Study
On Music Think Tank, we've discussed communicating and connecting with fans in many posts. It’s great to see when a musician has done a good job with direct-to-fan communication. On the latest MTT post, Alex Hoffman shows the power of conscientious direct-to-fan communication by looking at the Fleet Foxes and how the band treats its fans.
Pecknold’s (Fleet Foxes) appreciative post makes it to Reddit:
“The same front-page that has spawned rallies and movements, raised hundreds of thousands of dollars, and sent memes to the peaks of viral success, was now shining the spotlight on a concept that too many artists fail to grasp: the importance of treating and talking to your fans like they’re good friends.”