Hypebot Debuts The Upward Spiral Podcast
Hypebot is proud to present The Upward Spiral Podcast, which features Kyle Bylin of Live Nation Labs (and former Hypebot Editor), music industry consultant Jason Spitz (Former Director of Marketing at Topspin), and Hypebot's own Hisham Dahud (also of Fame House). The three have started this podcast as a platform for conversations regarding interesting topics and issues that are facing the music industry.
They each come from different backgrounds and bring unique and diverse perspectives to the table. They don't always agree, but they're all passionate about the future of music, and we think you'll enjoy listening to their insights. Look for new episodes every two weeks, plus guest appearances from other music biz luminaries.
The Upward Spiral Podcast – Episode 1
TOPIC 1: Should Artists Create a Mobile App or Mobile Website?
Mobile Roadie just announced that they're offering free mobile websites. MobBase launched a free HTML5 app creator. The overall trend is moving away from traditional computers and towards mobile devices, especially with the “Millennial” generation.
- Do artists need to start creating mobile apps and/or mobile web pages?
- What can an artist do with an app/mobile site? What should they not try to do?
TOPIC 2: Should Music Services Promote Artists?
Shazam, Soundtracking, and Earbits have taken major steps in bridging the gap between artists and fans by introducing features that encourage fans to engage with artists beyond the service itself.
- Should more music services help to promote artists?
- Do fans actually want to be marketed to in this manner?