Rich Band, Poor Band – Why You Should “Invest” In Pull Marketing
Pushing your music to fans may work for a little while, but this tactic wears off after a while. Investing your time in pull marketing or passive promotion may be more beneficial and can make a difference in the long run. Joey Flores of Earbits explains more about the benefits of pull marketing on Music Think Tank.
“The compounding effects of investing in passive promotion only become more apparent over time. After four years, push marketing for 30 minutes every day would generate only 7,300 fans, exactly double what two years did. Four years of passive promotion, on the other hand, generates 21,736 with just a fraction of the effort.”