Bandsintown Updates App With New Social Features
Concert recommendation and notification application Bandsintown has released a new update to their Artist Platform making it easier for artists to promote their upcoming tour dates through the service. These include new social features pursuant to data gathered by the company that shows the impact of social media when it comes to tour date aggregation and how show information is consumed by fans.
The new data gathered in a nationwide survey sponsored by Bandsintown shows that more than 85% of concertgoers learn about shows through Facebook posts. The survey also revealed that more than 95% of engagement on Facebook event pages comes from social channels such as Newsfeed, Ticker, and Timeline. A beta test of Bandsintown’s new social features, including geo-targeted Facebook Newsfeed posts, was launched to over 10,000 artists targeting these channels and uncovered some interesting numbers.
Those artists who tested the new social features are said to have seen the virality of Bandsintown’s targeted posts be five times higher than that of traditional Facebook posts. Posts are also said to have received much higher levels of engagement as well. Coming off these results, the company has added these new social features and a few other improvements as part of the new update.
“Now our artists can contact the exact people they know will be interested in their concerts in exactly the way they want to be contacted, which means more tickets sold,” said Julien Mitelberg, CEO of Bandsintown.
In addition to these new social features, Bandsintown is also rolling out a streamlined Artist Dashboard that allows managers to switch back and forth between multiple artists on the same page. Artists can also sync their Bandsintown tour dates to Twitter and use customized event images in their targeted posts.
Also included in this release is Bandsintown's new self-serve direct-to-fan sales platform, Bandsintown Specials, which allows artists to sell event related merchandise, VIP packages, and unique fan experiences right from their Tour Dates tab in the app and on their website.
Click here to view a presentation detailing Bandsintown’s new features.