Music Marketing

New Social Media Marketing Features: Rdio, Facebook, Stipple, YouTube, Tumblr

Rdio-playlist-artSocial media giants like Facebook, YouTube and Tumblr keep rolling out new features and other changes such as Facebook's new Photo Mosaic display or Tumblr's Pinned Posts. Rdio's playlist artwork options have marketing potential and Stipple debuts their photo tagging solution for marketing and monetization. Bonus news of a "Social Media Sizing Cheat Sheet" for Facebook, Twitter, Google+ and Pinterest is included.

Custom Artwork for Rdio Playlists

If you're playlist marketing on Rdio, you'll be happy to know you can now upload custom playlist artwork.

New Facebook Features

Stipple Photo Tagging Opens Public Beta

If you're familiar with ThingLink's photo tagging capabilities as employed by Simple Plan and Blink 182, then you're already familiar with the concept of Stipple.

Stipple is developing its own platform for tagging and sharing photos.Of importance to  music marketers, the images can be shared and embedded beyond the platform. Publishers are seeing a high level of engagment with tagged photos. Ecommerce and other monetization options are easily enabled.

New YouTube Features:

Tumblr Adds Pinned Posts

Late last month Tumblr introduced Pinned Posts allowing you to have a particular Tumblr post featured on your followers' dashboards. This adds to content marketing options on Tumblr such as Highlighted Posts.

But consider carefully whether it's a good fit for what you do on Tumblr. "pinned posts" are getting some strong negative reactions.

Bonus Infographic:  Complete Social Media Sizing Cheat Sheet: Facebook, Twitter, Google+ and Pinterest

Hypebot Senior Contributor Clyde Smith (@fluxresearch) maintains a business writing hub at Flux Research and blogs at Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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  1. Clyde, first thanks so much for the inclusion. I do need to request a correction, however:
    Stipple did not enter Thinglink’s territory. Stipple launched media tagging options nearly 1 year before Thinglink. Justin Timberlake, Britney Spears and a host of other artists used Stipple media tags well before Thinglink ever announced their features.
    The timeline is clear, look at Thinglink’s wikipedia page, their announcement of “rich media tags” was in June 2011. Stipple media tags were unveiled in the New York Times in August 2010 and were live with Sony Music across more than 50 artist sites by the end of the 2010.

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