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Bandcamp Adds Free Mobile Optimized Artist Pages

BandcampLOGOBandcamp has always been an outstanding choice for musicians to promote and sell their music (and now merchandise) direct-to-fan, with their simple and customizable layouts and quick checkout process. But as mobile continues to grow, it has now become more important than ever for artists to have their digital footprint optimized for mobile devices. Recognizing this, Bandcamp has rolled out mobile versions of all their artist pages, making it incredibly simple to stream and purchase music and merchandise on the go.

Bandcamp has optimized everything about their artist pages for smaller screens and touch interfaces, meaning that photos appear properly sized, browsing through music and merchandise is easy, and the checkout flow is fast and intuitive. Better yet, the streaming and album artwork sit at the very top of the page with calls-to-action to purchase digital or physical resting right beneath. 

“We flipped on the mobile-optimized view a few days ago and sales from mobile devices immediately doubled,” Bandcamp said in a blog post announcing the new rollout.

Click images to enlarge:

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The mobile-optimized pages are an absolute breeze to navigate through; making listening, discovery, and spending much easier for fans. Many musicians opt to own a Bandcamp page rather than a complete website, oftentimes directing people to their artist page as their central hub for their all of their content and information. Now with this giant step towards mobile, there just became a lot more to love about Bandcamp.

Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud