Deezer Continues Expansion As Music Streamer Launches In Asia
Music streamer Deezer had launched in Singapore, Malaysia and Thailand bringing its total to 91 territories worldwide. Deezer will exist both as a standalone service in all three markets and through partner dtac in Thailand. With promised launches in Indonesia and the Philippines in the coming weeks, Asia offers a huge opportunity for the European-based streaming music service.
Deezer’s business model has been to partner with telecommunications networks such as Orange, T-Mobile and Belgacom elsewhere. But despite it's rapid global expansion, the U.S. is not part of the company's plans.
High rates of smartphone penetration in markets like Malaysia [88% – Gfk April 2012] provides Deezer the needed platform there. In Singapore, policymakers have promised that 90% of households ill have high speed internet access. The popularity of paid ringback tone sales in Thailand suggests that a reasonably priced 1 million track streaming music services could succeed there.