Apps, Mobile & SMS

Hipset Reveals Facebook Likes But Is That Really Your Favorite Music?

Facebook_music_likes-210x238Guest post by Eliot Van Buskirk of

Forbes favorites Matt Schlicht and Mazy Kazerooni have followed up on their creation, which lets artists and their people promote music via Facebook, with a new service that’s been turning heads over the weekend: Hipset. The way it works is simple (by gathering news, photos, videos, and all other Facebook updates from your musical Facebook Likes), and the way it looks is great: like Pinterest.

According to Forbes, “Schlicht envisions Hipset as the major destination site for music, the way Twitter is for news and Facebook is for friends — a kind of new version of MySpace.”

The world certainly needs one of those. But is this it?


That question comes down to whether Facebook Likes are accurate. They might not be. Some of us created most of our Facebook Likes when we first joined five or so years ago, back when they were called Interests, and filled them out with a handful of bands. And even people who joined later might not have many likes, because it can mean deciding, one day, “Hey, I should Like all my favorite bands instead of doing something else, no matter how long it takes.”

Facebook also knows your listening activity in many music apps — in other words, what you actually like to listen to in real life — without you doing much of anything. However, Hipset doesn’t use those. The Likes it uses instead, for at least one user, me, are way off (you can vote below).

According to Facebook, I Like 25 only bands. The real number is much, much higher. In addition, a 12 of those — nearly half — are a mix of friends, relatives, and stuff that I had to click Like on for some other reason (sorry, friend of mine with the Foo Fighters cover band, but I have never even heard you guys). One of my Likes isn’t even a band; it’s an app.

I might be an outlier. For instance, I only Liked Michael Jackson’s page to write this story, and not everyone writes about music apps. But the manual nature of Facebook Likes means they’re never going to be as accurate as other modern measures of what you’re into, including and now Facebook.

Schlicht and Kazerooni have an answer to this: If you want to use Hipset, because it really does have a nice, Pinterest-y design, you’d better get your house in order, Likes-wise. That’s putting the wagon before the horse, in a sense, but perhaps people would be up for it. Bands could also use these developers’ other product,, to convince their fans to Like them on Facebook.

In addition, it’s in Facebook’s interest to make Likes an accurate reflection of the music people like, perhaps by integrating its own Likes into all of the music apps that hook into it. That could happen, but it hasn’t happened yet. Not even Spotify uses Likes within its apps (it uses its own Star designation instead).

As things stand, Likes are too manual, which is why they’re not accurate enough for Hipset to work for me and anyone else in this situation right out of the box. In today’s world, that’s just about all the time a free web app has in which to impress us.

Maybe I’m wrong, and I am the only Facebook user whose Likes aren’t accurate in either direction — i.e., I have Likes that I don’t like, as well as lots of stuff I like that’s not listed. Let’s have a poll!


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  1. Hi Eliot, I know I’m a bit late to this article, last week was madness between Y-com demo day and launch. First, I want to thank you for writing this on our launch. I’m a big fan of your coverage since your CNET blog, so it’s pretty neat you found out about our launch.
    Second, and more importantly, most of this article’s concerns will be academic soon enough. The facebook likes was an easy way to on-board new users to HIpset with a warm start. But this is very much our minimum viable product, and we plan on coming up with a ton of amazing new features, including many around discovery/following of artists (including ones you already have liked, or ones you might discover on our site).
    All of the things you say about the incompleteness of facebook band/musician follows is true, and we’re planning on fixing that in the new comine weeks, so keep checking back!

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