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What To Post On Facebook & Twitter For Music Promotion

image from blog.socialmaximizer.comDo you ever get stumped wondering what you should share with your fans, friends and followers online? Do you ever worry about bombarding your followers with too many updates? Artist Growth recently interviewed me about this and many other music marketing topics. In this three-and-a-half minute video I cover:

  • Advice about how often you should post to Facebook and Twitter
  • What to post when you think "I don't have anything to say" (which is a big mistake)
  • How to establish yourself as a valuable authority and resource on your genre

Watch other video clips on Vimeo here and within the Artist Growth app on your iPhone or Android smartphone.

What are your most effective strategies for posting social media updates?

Bob Baker is the author of three books in the “Guerrilla Music Marketing” series, along with many other books and promotion resources for DIY artists, managers and music biz pros. You’ll find Bob’s free ezine, blog, podcast, video clips, and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com.

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11 Comments

  1. Great advice. I get a little blocked on what to say for my band on Facebook or Twitter from time to time. Here’s a few things I found that are fun to share:
    * working on new music during rehearsal
    * funny joke a band member just said
    * Provide updates during your show. Not just about your band. Be a “micro-journalist” on Twitter.
    * Record your shows, but spread out the recordings over a period of time instead of showing everything at once.
    * Candid photos of the band rehearsing or having fun or being goofballs.
    * Ask fans to provide a caption for a photo

  2. Great tips Bob. It’s so true what you said about posting same stuff several times. With so much activity on people’s facebook feeds, you need a pretty high frequency if you want to make sure everyone gets your message.

  3. I had the privilege to talk with Bob and I can say all the ideas he raises are exponential. His book is amazing. In each single page you get ideas that are worth the book.

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