Queremos! – Crowdfunding For Live Concerts
Today marks the formal start of TechCrunch Disrupt in San Francisco, bringing
together some of the top tech entrepreneurs, investors and hackers for interviews,
panels, product demos, and the launching of new startups. While not specifically tailored for the music
industry, each year Disrupt highlights particular minds and products that add
to the music space, and one being featured today provides a new twist to
crowdfunding for musicians.
Brazil-based Queremos takes a unique approach to whole
concept of crowdfunding. Rather than funding an entire album or a tour, fans
pool their money together for one show by selling refundable tickets in hopes
of raising the minimum amount required to bring the artist to their city. In
essence, the band and the fans co-promote the show together in order to ensure
that the band makes it to the gig. This is particularly great for fans, as they get to now play
the role of promoter by ensuring that word gets out about the show and that the
target is reached in order to bring the artists to their town. Most of the promotion
for the shows naturally occurs within social media according to Queremos.
This concept is truly ideal for fans who wish to see a particular
artist who wouldn’t typically plan a stop in their town, as artists and labels oftentimes
skip hitting particular markets on tour due to an uncertain draw and
would rather not risk taking a loss for the gig. However, if a show is successfully
funded through Queremos, then artists are pretty much guaranteed the viability of the gig and can ensure that they will see the required figures in
order to plan the stop.
For now Queremos is based in the Brazilian market, but plan on crossing over to the U.S. with their pitch today at Disrupt. We will
continue to follow up with them post show, but in the meantime check out the
video below to learn more.