Music Think Tank

What Actually Drives Music Consumption

Music-downloads_Small1What variables drive music consumption? On Music Think Tank, Chasson Gracie posted six key findings from a conceptual model he created. He also includes insights and implications for a musician’s marketing strategy.

“It seems that having friends with the same taste of music forms an ecosystem that encourages all involved to consume even more than if they all lived on separate musical islands.”

(Read On)

Share on: