Marketing

Tumblr Grows To Surpass 20 Billion Pageviews Per Month

Tumblr_lnlg3qjpXx1qzq3qhYesterday
at GigaOm’s Roadmap Conference in San Francisco, Tumblr CEO David Karp shared his
company’s latest growth statistics surrounding the popular micro-blogging site.
According to Karp, Tumblr is now witnessing 20 billion pageviews per month, an
increase from the 15 billion per month seen at the beginning of 2012. This
represents a 30% growth rate per year for the company, as they once saw 13
billion pageviews per month in September of 2011, and just over 4 billion per month
in January 2011.


Considering
the impressive figures at hand and the rise in new users outside of the
ordinal base, Karp believes that his company’s growth is still largely due to
the smaller community of content creators that exists within the platform.

“There
are moments where we want everybody in the world using Tumblr,” he said. “And
then there are moments where we have to pull it down and remember that the
reason anybody in the world even cares is because there’s a smaller community
here that is making this incredible stuff.”

Tumblr
has always been a great option for any musician looking to create and maintain
a piece of online real estate and own his or her online hub away from social
networks. Many of their free template-based designs can actually come out quite
good-looking and are highly functional, but of course the site can’t live off these
free users. Instead, Tumblr makes money from advertisers looking to connect
with the their 120 million impressions per day – doing so with “Tumblr Radar”, which
shows sponsored content from brands and advertisers in a “Spotlight” area on the
site.

Like
many other popular social networks looking to monetize their audiences, Karp believes
that his company must also balance between giving paying sponsors their desired
space, while providing their users a genuine and non-interrupted feel.

“There
are no brand pages or promoted posts,” he said. “The one difference advertisers
have is that they’re able to write a check to elevate their stuff in this
ecosystem.”

As
the party continues on over at Facebook (which some may believe is winding
down), many others are beginning to seek out alternative communities to drive their
messaging and fan engagements. And considering the vast community that exists
within Tumblr, these numbers may indicate that another party might be building
up just around the corner. 

Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud

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