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Alternative Entrepreneurship

Artists.VH1 - The Next Artist Platform From Viacom Music Group

Screen Shot 2012-11-13 at 8.14.16 PMBuilding upon the launch of Artists.MTV, Viacom Music Group has expanded its artist platform offering to now include VH1. With the beta launch of Artists.VH1, artists can now have their music showcased across VH1’s multiple channels, while also utilizing the platform to act as a singular destination for fans to discover a wide range of artists’ music spanning multiple genres and decades.

For artists, Artists.VH1 is a way to have their music showcased across VH1’s brands, channels and shows, as well as providing them with another digital presence to claim and page to program. The platform seeks to provide homesteads for several types of artist groups that are currently being “underserved” as Viacom puts it, on digital platforms including AAA (adult album alternative) artists, catalog artists, as well as R&B and soul artists. Artists can also make tracks available for streaming with a free download in return for a connection via email, Facebook or Twitter.

VH1 connects artists and fans with programs and events like Storytellers, Divas, Behind the Music, Pop Up Video, Rock Docs, You Oughta Know and Unplugged. The first on-air integration will take place during 2012 VH2 Divas debuting live on Sunday, December 16 at 9pm ET/PT.  

“The platform offers both established and emerging artists a homestead where they can have more access to their presence across our screens to control their image and opt into a myriad of opportunities including music video rotation and song integration in our programs that will generate both exposure and revenue,” said Tom Calderone, President of VH1.

In the coming months, Viacom Music Group will launch Artists.CMT as well as a mobile app for iOS and Android smartphones. Each of Viacom Music Group’s artist platforms are powered by Topspin GoDirect, which gives tools to artists to claim and customize their own page and have their music showcased in several different ways across multiple channels and sites. Artists can upload music, videos and photographs, and sync social accounts to pull in content from across the web. Soon Viacom promises that artists will be able to sell music, merchandise, memberships and tickets directly, right on their page. 

Artists can claim or register their page now at

Hisham Dahud is a Senior Analyst for Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud