Where You Should be Touring/Performing
is important for many musicians, but many do not care enough about why
they are touring in a certain area. In order to create a tour strategy,
musicians need to keep their goals in mind along with these things.
Simon Tam reminds musicians that they should build a tour strategy that
makes sense for their careers.
“Remember that goals should be SMART
(Specific, Measurable, Achievable Relevant, and Timely). Touring should
be a strategic part of your goals, not the strategy itself.”