Marketing

You’re Not Ready For A Fanbase If You Won’t Go Out Of The Way For Just One Fan


One-fanBy Michael Brandvold of Michael Brandvold Marketing.

A 90 year old women is a Metallica fan and her dream was to meet the band, so they came and visited her. Well done Metallica. I came across this photo (after the jump below) in my Facebook news feed, true or not is not really the point. The point is…would you go out of your way for one fan? If not, than you are not ready for a loyal and supportive fan base.

Metallica-fan[Thumbnail image courtesy Calvin Cropley.]

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7 Comments

  1. Very cool. I just moderated a panel last weekend all about the fan experience. Ironic that the band that originated suing fans can also do something like this!

  2. You know, Adam, the reason they sued those people, right? They were stealing from them. Look at the state of the music business, today, and tell me they were wrong. With the ability to download anyone’s music, for free, why pay,right? It all comes down to respect. If you like their music and respect the band, pay for the damn music!

  3. You’re right, the music business has died completely. No one ever listens to music, buys music, goes to gigs, writes fanzines, promotes gigs, reads about bands.

  4. That’s funny,
    Because a year or so before they were suing them, they were allowing people to tape their shows for free, in fact had a “taper’s section” specified.
    Those crazy artists!!!!
    So unpredictable!!!

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