7 Tips For Music Marketing On Reddit

Reddit-musicReddit is a unique online community where music marketing takes the form of being part of the conversation which can periodically include mention of what you're up to musically. Michael Koelling is a musician who recently shared some tips on marketing your music on Reddit. It's not for everyone but some musicians find Reddit to be a receptive web community.

Michael Koelling, who plays in such bands as Pink Monkey, Night of Fire, Super Stolie and The Rockstars, is a Redditor or registered participant on the community news and discussion site Reddit.

Recently Koelling shared:

7 Steps to Music Marketing Success on Reddit

1) The number one rule is that you need to be a Redditor first, and a marketer second.

2) Just like anything else, it all starts with a good song.

3) Persistence pays off.

4) Don't post about your music more than once per week.

5) Choose the right subreddit to post your music to.

6) Before you post your music on a subreddit, you need to be an active member of that community.

7) Remember that the point of Reddit is to have a discussion, not promote your band.

Koelling adds more in his post at Thorny Bleeder including a list of music Subreddits. He also writes more about "using Reddit as a promotional tool" in a post on Reddit.

Reddit's definitely a more demanding environment than most social networks for music marketing and more akin to old school discussion boards in many respects. That's not a good fit for all musicians but is clearly a satisfying community for some.


Hypebot Senior Contributor Clyde Smith (Twitter/App.net) blogs about music crowdfunding at Crowdfunding For Musicians (@CrowdfundingM). To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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  1. On Reddit especially, the community is pretty in tune with calling out BS. Constant self-promotion, as you point out, isn’t what the community finds appealing. You can however, in reasonable and infrequent doses, post about your own music. The key is to offer something of value, don’t just post your music and say “listen to it”. Come up with an interesting story or interpretation of the lyrics, post some pictures that aren’t publicly available, write out some honest thoughts about your motivation in writing that song. There’s no short term success possible online, for example, you see dozens of companies listed at http://www.buytwitterfollowersreviews.com that get you lots of Twitter followers, but its all for naught if the content isn’t great. That’s what its all about, and what anybody looking to promote in any manner through any social avenue has to invest time into creating. If you come up with good content and act in a respectful manner, it won’t matter if you’re doing some self-promotion on Reddit or any other sites.

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