Using Old-School Art Forms to Get New Exposure

image from api.ning.comIf you think creating a splash in the digital age is all about making good use of new technologies, think again. Sometimes it's better to take an old, sometimes forgotten medium and give it a fresh spin. That's what indie songwriter Walker Lukens did with his latest music video for the song "Dear Someone." It's an incredibly meticulous stop-motion video shot around Central Park and Brooklyn, NY, using hundreds of vintage Polaroid pictures.

The Polaroid film itself was provided by a company called The Impossible Project, a group of former Polaroid employees in the Netherlands who saved the last Polaroid production plant from being shut down.

The video concept was impressive enough that the giant tech news site Mashable just featured it, which is great news for Lukens, whose next album, called Devoted, comes out April 2.

Along the same lines, a visual artist named Etoilec1 posted a video version of PSY's "Gangnam Style" that showcased his amazing labor-intensive talents using an animated flipbook.

These are both examples of old meets new — combining a well-worn art form with digital technology and modern methods of media consumption. What could you combine in a fresh way that would grab attention and spread?

Bob Baker is the author of three books in the “Guerrilla Music Marketing
series, along with many other books and promotion resources for DIY
artists, managers and music biz pros. You’ll find Bob’s free ezine,
blog, podcast, video clips, and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com.

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