Premiumization 101 for Musicians
What is the value of music in the digital age? Music conveys emotions and is abundant which can make it hard to sell as a product. Musicians are finding other ways to sell music and experiences. On Music Think Tank, Tommy Darker posts his opinion about the value of music and the concept of “premiumization”. What do you think of the value of music currently?
“There’s no silver bullet on how to add scarce value to a musical composition in order to make it marketable. There’s a yet unexplored territory though, and it lies in the power of perception.”