Alexz Johnson Goes D2F With Crowdfunding After Two Major Labels & An Indie Failed Her

Alexz Johnson got her start in show biz with a lot of tv appearances in Canada that included her music. But when she got her first major label deal, followed by her second major label deal, she ended up without an album of her own. A couple of indie label releases followed but it wasn't until she went DIY and got into crowdfunding that she really began to build her own career in music.

Alexz Johnson's Wikipedia page does a thorough if somewhat convoluted job of sketching out her career to date though it shifts oddly from future to past tense as if nothing got updated once in place. In her late preteens and teen years she had quite a run on Canadian tv with roles that sometimes included her original music.

In 2005, while still a teenager, she got a record deal with Capitol but never got to complete the album.
She then signed to Epic in 2008, leaving her teen years behind, and was subsequently dropped. Johnson released a pair of albums on inDiscover Recordings, which apparently didn't go as well as she hoped, and then finally went DIY.

Alexz Johnson's Pitch Video for Her PledgeMusic Campaign

I'm sure one day her Wikipedia page will get sorted out but the story only really gets interesting in the last year or so. Last spring she put out her first EP, "Skipping Stone", and decided to fund her tour through a Kickstarter campaign.

In the first day she reached her $30,000 goal and hit $67,140 by the end. The tour was documented on Tumblr with some excellent pictures by Jessica Earnshaw, including many in throwback black and white, that seem designed to help place her in the new Americana movement.

After this experience she discussed crowdfunding, career building and D2F, among other topics, with Tobias Keunecke:

"It’s already changing the music industry. There’s a new wave happening and it’s a great time to be an indie artist. Whether it’s Kickstarter, PledgeMusic or IndieGoGo, the whole idea around these