Country 2X More Popular Than EDM With 18-25 Year Olds, Says NPD Study
According to a new NPD Group study, country music has passed classic rock, to become America’s most popular music genre. To determine a genre’s popularity, NPD’s “Annual Music Study 2012” surveyed consumers asking not only what they actively listened to, but also the music they purchased and the concerts they attended.
The study showed a 1% in the percentage of country music fans in 2012 (28%), a 2% decline in the percentage of classic rock fans (27%), and no change in the percentage of top-40 fans (19%).
EDM May Get All The Press, But…
NPD found that country music is a popular choice among all age
demographics. By contrast, classic rock is most popular among music
listeners aged 36 and older. According to NPD, “electronic dance
music gets a lot of industry attention these days, but
18-to-25-year-olds are twice as likely to say they are fans of country
music. Even among teens, country music ranks third, following
rap/hip-hop, and pop/top-40.”