SFX Entertainment is continuing it's promised roll-up of major EDM properties with the acquisition of ID&T, the Amsterdam based event producers of Sensation an indoor house music festival held in 20 countries each year and the Mysteryland festivals (60K in the Netherlands, 25K in Chile). The deal follows a previously announced joint venture to bring ID&T events to North America.
Sillerman spearheaded the original roll-up of global concert promoters into what is now known as Live Nation. Last year he pledged to do the same for EDM. Companies in the growing SFX portfolio include: ID&T; Beatport, a top online destination for DJ's and dance music fans; Disco Donnie Presents, an international promoter of hundreds of dance music events; Life In Color, a national dance music tour; and Miami Marketing Group, the promoter of nightclub events, LIV at the Fontainebleau Miami Beach, Story and Arkadia.