"We're obviously watching what everybody is doing," Spotify CEO Daniel Ek, told Forbes during an onstage interview at SXSW Interactive. "Music is something that is so inherently important to people that it makes sense for gigantic companies to have music strategies... But we're focused only on music. Unlike everyone else, like Google and Apple...they have tons of other businesses. For them, music is not a core priority."
Napster, EK said, changed his life: "We just figured out a way to make it legal and easier...Our main obstacle is giving everyone on the face of this planet more music."