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Because_Mixtapes_Still_Work(UPDATE 2) With new music streaming services from Apple, Google, Amazon and Beats' MOG-becomes-'Daisy' preparing for launch, Spotify is working to get ahead of its many competitors with the company's first ever paid advertising campaign.  Scheduled to debut Monday night on NBC's The Voice, the integrated TV, digital, and social campaign was developed by Droga5 New York.

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Until now, Spotify has been able to ride it's status as a media darling. Most articles about music streaming begin with Spotify followed by one or two of its many competitors (Rhapsody, Rdio, Pandora, Slacker, MOG, Deezer, etc.).  But to try to fend off pending competition and reach "a mass audience in the US", as the company said in a statement, Spotify needs paid ads with a campaign dubbed "For Music".

Here are the three spots in the Spotify ad campaign. Let us know if you think this will help Spotify win the streaming wars.

"For Music Airing Tonight On "The View"

"Her Song" which targets an older demo.

"Getting Weird", aimed at 18-34 year olds.