By Chris "Seth" Jackson, author of a 30 day Twitter Guide for Musicians.
Now, I am going to talk about how to use social media to drive people to your email list.
Even though I say Facebook and Twitter in the headline, you can use this for any social media platform including YouTube or Instagram.
Link back to your site
If you took my advice from the previous post, your website will have a clear way for everybody to sign up for your email list, including an enticing offer to do so.
All you need to do now is to create interesting content on your website, and simply link to it from your social media. This could be a blog post, a new set of pictures on your site, or even a page set up for lyrics for one of your songs.
Whatever it is, when they go to your site, they will see your enticing offer and sign up for your list. You don’t even need to tell them to sign up. They will do it on their own.
Calls to action
Sometimes you just need to be blunt. If you have a great offer to sign up for your email list, let people know.
Maybe once or twice a month, remind people that you have something cool on your email list. Say something along the lines of, “in case you missed it, you get our whole album for free by signing up to our email list. Click here.”
Even when you send people back to your site, you might want to give a very clear call to action at the end of your posts to sign up for your list.
If you don’t tell people what to do, they won’t do it. Never assume people will take action of their own will.
Make it fun
If you don’t mind the extra work and you have some money or merch to spare, contests and giveaways are great way to get people to sign up for your email list.
You could go cheap, and just do a big bundle of all your merch. For everyone who signs up to our email list this week, you will be entered to win our super bundle which includes our T-shirt, CD, stickers, and beer koozy.
The more people you want to sign up, the better the prize needs to be. Some places use iPads and iPhones as the prize. Figure out what is right for your price range and your audience.
You could also try giveaways. For the first 100 people that sign up, you get a free CD that is autographed by the band.
This might sound like a waste of time and money for you, but don’t be fooled. Your email list, when used wisely, can generate a lot of money. Each person on your email list could potentially give you hundreds to thousands of dollars in the future.
If you want to do a crowdfunding campaign kick starter, having a strong email list is one of your biggest assets.
A word of caution about contests and giveaways. I heard that there may be laws regarding contests and giveaways. I am not a lawyer and the information above is purely for entertainment purposes. Please consult with an attorney first.
And that’s it. Always have something new on your website to share on your social media. Make sure to give clear calls to action. And make something fun for your fans to get involved with.
Have you found any other ways of using social media to get email sign-ups? Let me know in the comments below.