When Is The Best Time To Post On Social Media? [INFOGRAPHIC]

image from upload.wikimedia.orgYou spend hours every week to craft the right tweets and Facebook posts.  You're even pinning photos and graphics. But you're not getting results.  One reason may be the time of day that you post.  Every social media outlets has it's optimal posting times. Nothing replaces your own testing, but this infographic offers a great place to start. 

image from socialmediatoday.com
via Socialcaffeine.com

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  1. This definitely depends on who is following/friending you.
    My personal experiencing marketing on Facebook, 8 pm – 10 pm is optimal due to the large amount of younger audience I have.

  2. I’ve had good luck on the off times listed here. I think it’s because there are a lot of stats saying that you’re not supposed to post to social media during those times, which raises your visibility during those times. Less people post, raising your visibility.
    Plus, who hasn’t checked in on Twitter or Facebook at night on their mobile device? That’s when a lot of people are casually surfing online.

  3. This is incorrect. Weekends and after 8pm have shown the best response times in most research.

  4. Interesting to use as a guideline but better you A/B Test with your own markets to see what response is like.

  5. For Facebook I found out that because I am European and I have a lot of European fans & USA fans I found out that around 9:30 PM in Europe gets the best results which results in around 4pm-2pm in the States.. just a thought…

  6. Is there a really a great time to post on social media ?
    There are so many variables that can change and that need to be taken in to account to really accurately mesure that data of the perfect time to post !

  7. Agreed. Certainly depends on the band/brand’s following.
    One of my clients gets great success with engagement when posting to Facebook after 9pm.
    Different Strokes (i.e. strategy), for Different Folks I guess.

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