Think of Your Music As A Service, Not As A Product
As a musician, do you think of your music as a service or as a product? Before the phonograph, people could only experience music live. Now, people can experience music virtually anywhere with digital music. As a musician, thinking of your music as a service rather than a product can help you strengthen your relationship with fans. Check out more of what Mark Doyon had to say about music as a service on Music Think Tank.
“Virtually no one alive today remembers a time before vast, personal record collections, a day when music could be experienced only in the moment in which it was performed. But that is exactly how it was experienced for thousands of years before Edison.”