75% or more of your fan base won’t make it to a show on your next tour. There are various factors that can keep your fans from attending your next show. So what can you do about it? On Music Think Tank, Jeremy Gocke has posted ideas to engage the fans that aren’t attending your concert.
“With the proliferation of social media sharing, we’re seeing bits and pieces of the live show experience being shared by fans, in real time, straight from the pit. There is a huge opportunity to engage the non-attending fan with this content.” (Read On)